About Confidants

We cut through the online clutter to help women discover emerging, indie brands that align with their values and vibe. 

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Founder Leila Janah stumbled upon a rare ingredient in Ugandan Nile River Valley packed with more fatty acids and vitamins than other nut oils. She developed Nilotica Reserve, an exclusively high grade, cold-pressed ingredient that hydrates + repairs. 

The ethos behind LXMI is to source rare ingredients from around the world to power an ultra-clean, effective skincare collection. But what's more disruptive though is her win-win-win biz model. 

Working with fair trade partners in Uganda, women make 3x the local wages. As for the planet, LXMI works to protect rare plants by identifying how to use them sustainably in commercially-viable activities, generating an income that incentivizes local communities to care for plants. 

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