About Confidants

Women thrive here.
We exist so you can do youonly better. We sift through all the overwhelming online clutter to bring you the freshest brands and stories, all vetted by women you can trust -- your Confidants. 


No boundaries to being you.

There are evenings we want to dress up and days we don’t want to think about putting clothes on. There are times we’re kicking ass and moments we just need a bubble bath.

No one brand fits our layered lifestyle—and no one brand should. Because women are dynamic beings. And we need a shopping experience that reflects all the different moods and feels and looks we own.


What you’ll find.


We curate high quality, emerging brands you may not find on your own—the kinds of authentic products that elevate and expand your lifestyle. We’re not talking high-end designer brands. We’re talking well-made essentials that won’t break the bank but will help you invest in your best self.

 

We believe discovery is not just about finding new products but about celebrating other remarkable women like you.


Stay tuned for stories about the changemakers we look up to—those who empower us, inspire us, and rock our worlds. From badass founders and motivated mamas to self-care specialists and adventurers, and all the spirited ladies in between, we're excited to share stories from inspiring women just like you. 


Thanks for being our fuel.

 

We can’t wait to show you all the new goods we’ve found. If you like what you see, don’t be shy. Share the love with your girls. Every woman deserves a Confidant.