A note from Fenny- Founder and chief brand scout
After years in retail, I was craving a different kind of shopping experience.
Like my friends, I loved discovery and newness, but hated the social cost: fast-fashion has a terrible impact on people and the planet.
As a seasoned brand scout and storyteller, I decided to do something about it.
I launched Confidants to help you discover swoon-worthy styles from brands led by real people, creating business we could respect and trust. Brands that are thinking about the future - our future - by building more ethical, sustainable, inclusive products.
We're proud to partner with the next generation of brands focused on moving people and the planet in the right direction. ⠀