About Confidants

We cut through the online clutter to help women discover emerging, indie brands that align with their values and vibe. 

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Beauty + Wellness

 Looking to upgrade your daily beauty and hygiene routine? We're here to help.
This shop includes natural products we're using (and loving) on the daily. From natural deodorant and toothpaste to vitamin packed serums and toxin-free body wash, we've curated all the things you need for your basic daily routine.  
Check back in regularly as we introduce new brands making high quality, effective, natural products at an awesome value. We're excited to highlight emerging brands doing the work to get us one step closer to a 100% sustainable, natural beauty routine that enhances (not harms!) our health. Get your glow on.
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