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Confidants Shout-outs


At Confidants, we love telling stories and we're grateful for the opportunity to share our voice.

From industry news to podcasts to blogs, thanks to these partners for the shoutouts!

Interested in content partnerships? Drop us a line at:

"You are a community builder"

"Your reach goes beyond digital"

"Confidants aims to be Goop for the 99%"

Beauty Independent, Apr 2019

Beauty Retailers Reveal
What Convinces Them to
Carry A Brand

"Confidants adds value by helping fans find emerging brands that align with their personal values, empowering them to invest in products that are more authentic to who they are."

For the hygge home

Confidants gets some love from San Francisco Chronicle featuring Luvhaus mugs as a great gift for cozy vibes.

San Francisco Chronicle, Dec 2018

Retail Atelier, Nov 2018

People Stories:
Lauren Fennema, Confidants

"Because discovery is at the core of what we do, we can throw some pretty awesome events and pop ups. Seeing products in person is always inspiring, and with our brands, we’re aiming to help you express yourself and feel empowered to explore new styles, rituals, hobbies, etc. Besides moving product, we also want to bring people together."

The Bulliet Frontier Dinner with Niman Ranch & Friends

Get a taste of the founders life, vision, and inspiration for Confidants in conversation with Red Rainey. Red & Lauren have lively, candid chat about business, adventures, building community, and the story behind Confidants.

Outpost Trade (Podcast), Nov 2018

Beauty Independent, Oct 2018

At New Lifestyle E-Tailor Confidants, Quality and Affordability Aren't Opposites

“There are a ton of people in the market – the Goops of the world – curating really great, high-quality, super expensive products that are so aspirational you can’t attain them,” says Fennema. “I want to take that concept to every day women with products that you can actually afford to incorporate into your lifestyle."

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