Tell Your Friends / issue 02.27.20
Highlights from this week's discovery newsletter. Not signed up? Click here to receive our weekly discovery issue, delivered to your inbox every Thursday and sometimes Sundays.
Tell your friends
Lavender Apparel just launched their pre-order
In a recent poll, we asked you what kind of brands to scout. The results are in: 89% crave everyday style essentials, like tops and blazers, while 100% are looking for more sustainable options.
We heard you loud and clear.
Meet Lavender Apparel, a new triple threat in the world of fashion: sophisticated, sustainable, and stylish. Sisters and co-founders, Britt and Jen, combined forces to create clothes they want to wear with a story they can get excited about.
But before we dive in, how gorgeous is this?
Back to the story. They agreed, as a new apparel brand they should begin with sustainable and ethical practices, which is no easy feat. Unlike other brands, the sisters did not have a ton of capital or supply chain connections.
Despite their beginner status, they got to work. After vetting 50+ manufacturers and weeding through mountains of fiber options, the sisters landed on two important differentiators:
1. Luxurious, want-to-live-in materials like merino wool and cashmere.
2. Trend-driven pieces that defy the frumpy stigma of sustainability.
Bonus: their price points are under $200.
Sound like a dream? It is, and it came true thanks to Britt and Jen.
Each week we share recent discoveries that start conversations, fuel inspiration, and spark creative curiosity, ending with a "Rad Woman On Our Radar".
From photographers and artists to entrepreneurs and athletes, these everyday women expand what we believe is possible, helping us realize if she can do it, I can do it.
Woman on Our Radar: Lucy Laucht
We're on a mission to explore everything from brands and makers to new voices and stories in hopes of sparking a conversation around design, conscious consumption, real talk, and whatever else is on our radar.
Inspiration + Discovery:
These Foreign Lands, a curated, imagery-rich collection of insider travel guides edited by world traveler Lucy Laucht, this short must-read article about failure, diversity, and feedback loops featuring The Wing founder Audrey Gelman, plus Modern Adventure, a new kind of travel company (b-corp certified), connecting global experiences with notable tastemakers. Plus don't miss Lola Kirke's song Monster, headlining our February playlist:
SPECIAL THANKS TO:
We are women with a deep curiosity and passion for self-discovery. If you are too, follow along.